Rock The Blue! 21-27 June 2021


Children’s Hospice Week is a dedicated awareness and fundraising week for children’s hospices across the UK and this year Alexander Devine Children’s Hospice Service has decided to mark the occasion with a special campaign #RockTheBlue. We’re challenging you to use the colour blue and take on your most creative, exciting blue themed challenge between 21st and 27th June to help us raise both awareness and funds for our children’s hospice service.

Why blue?

Blue was 8 year old Alexander Devine’s favourite colour and along with his favourite animal, the dolphin, it forms part of our logo; a reminder of how this very special boy inspired our charity and without whom we would not be here today providing specialist care and support to so many children and families.

So in Alexander’s honour we’re encouraging everyone to join the fun and #RockTheBlue with your most imaginative blue-themed challenge!



Your Challenge. Your Way!

From dying your hair blue, baking blue cakes, wearing blue fancy dress or even listening to Blue for a whole 24 hours there are so many ways you can get involved with our #RockTheBlue campaign this year- it’s your challenge, your way!

Whether you rock the blue solo, take part with friends and family or even get your school or work involved, we’ll be here every step of the way, with your free fundraising resources and dedicated support.

  • STEP 1: Choose your BLUE challenge. Need inspiration? Here are some of our favourite ways that you can show your BLUE colours!
  • STEP 2: Register here and set up your fundraising page to receive your FREE T-shirt and fundraising resources.
  • STEP 3: Spread the word about your challenge by using the hashtag #RockTheBlue on social media.
  • STEP 4: Take on your challenge between 21st and 27th of June during Children’s Hospice Week (don’t forget to tag us in your social media posts!)
  • STEP 5: Celebrate your incredible achievements!

However your decide to #RockTheBlue, every penny you raise will help us continue to provide specialist care and support to every family who needs us. So thank you!

rock the blue- swim

Need our help?

The word hospice should not seem scary and getting support from us doesn’t have to mean a child’s death is imminent. Helping to enrich the lives of the children and their families is at the heart of our service, our end of life and bereavement support is just a part of what we do.

Our children’s hospice service covers the whole of Berkshire and the surrounding counties. Anyone can make a referral to Alexander Devine Children’s Hospice Service and if you think your child may be eligible for our services, please do get in touch.

Alexander Devine on Facebook

Unable to display Facebook posts.
Show error

Error: Error validating access token: The user has not authorized application 1332798716823516.
Type: OAuthException
Code: 190
Subcode: 458
Please refer to our Error Message Reference.
Inspected and rated Good by Care Quality commission
Registered with Fundraising Regulator
Alexander Devine Children’s Hospice Service is the operating name of Alexander Devine Children’s Cancer Trust. A company limited by guarantee registered in England and Wales No. 5757493

Copyright © 2019 Alexander Devine Children's Hospice Service. UK Registered Charity No. 1118947.