#ROCKTHEBLUE! 19th – 25th June 2023


After all the BLUEming fun we had in 2022, we are excited to tell you that #ROCKTHEBLUE is back again as we celebrate Children’s Hospice Week 2023.

Children’s hospice week (19th to 25th June 2023) is a dedicated awareness and fundraising week for all 54 children’s hospices across the UK and this year Alexander Devine will once again mark the occasion with our special campaign #ROCKTHEBLUE

From dress up days and danceathons, to blue bake sales, raffles and even a blue ping pong tournament,  we had such a blast in 2022 and we could not have done it without all our amazing local businesses, schools and supporters.

The need and cost of our service has never been greater – We currently support over 150 children with life-limiting and life-threatening conditions, and their families, across Berkshire and into surrounding counties. But we must keep growing our team in order to meet the huge demand for our service and cope with the increasingly complex caseload of babies, children and young people that need our support.

Why blue?

Blue was 8 year old Alexander Devine’s favourite colour and along with his favourite animal, the dolphin, it forms part of our logo; a reminder of how this very special boy inspired our charity and without whom we would not be here today providing specialist care and support to so many children and families.

So in Alexander’s honour we’re encouraging everyone to join the fun and #ROCKTHEBLUE with your most imaginative blue-themed challenge!

Get in touch with us for more information about how you can get involved this year –  fundraising@alexanderdevine.org.

With your school, work, friends or family, choose your BLUEming brilliant activity, then create your fundraising page here!


Can’t take part in an activity? You can still show your support by donating here – THANK YOU!



Need our help?

The word hospice should not seem scary and getting support from us doesn’t have to mean a child’s death is imminent. Helping to enrich the lives of the children and their families is at the heart of our service, our end of life and bereavement support is just a part of what we do.

Our children’s hospice service covers the whole of Berkshire and into surrounding counties. If you think your child may be eligible for our services, please do get in touch.

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One of the greatest and most precious gifts our charity receives is time 💙💛We are fortunate to have 155 amazing volunteers who collectively donate around 2,000 hours of their time each year. Without their vital support, we would not be there for children and families that need us. This #VolunteersWeek we will be celebrating what inspires our volunteers to make their unique contributions to our charity, whether at the hospice or out in the community. If our volunteers inspire you to gift your time, you can learn more about volunteering with our charity here: www.alexanderdevine.org/volunteer#InspiringVolunteers #localcharity ... See MoreSee Less
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It was lovely to welcome Jon Davey, Community Champion from Tesco in Dedworth Road Windsor, to our children’s hospice last week with a very generous donation of books for our next children’s book sale. We are so grateful for the ongoing support that Jon and his team give to Alexander Devine. Their kindness makes such a difference to our charity 💙💛Tesco #CommunityChampion ... See MoreSee Less
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With 3 weeks until #ChildrensHospiceWeek, will you help us #RockTheBlue?!🙋‍♀️ Sign up to receive your #RockTheBlue fundraising pack💡 Plan your blue themed activity or challenge💙 Raise money and make a difference to local children with life- limiting and life-threatening conditions 👉 Visit www.alexanderdevine.org/rocktheblue or email our friendly fundraising team for help with your BLUE-ming brilliant ideas: fundraising@alexanderdevine.org #fundraisingfun #localcharity #childrenshospiceservice ... See MoreSee Less
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Alexander Devine Children’s Hospice Service is the operating name of Alexander Devine Children’s Cancer Trust. A company limited by guarantee registered in England and Wales No. 5757493

Copyright © 2019 Alexander Devine Children's Hospice Service. UK Registered Charity No. 1118947.