#ROCKTHEBLUE!

We need your help to make this Children’s Hospice Week bigger and bluer than ever before!

We are excited to tell you that #ROCKTHEBLUE is back again as we celebrate Children’s Hospice Week 2025.

Children’s Hospice Week (16th to 22rd June 2025) is a dedicated awareness and fundraising week for all 54 children’s hospices across the UK and this year Alexander Devine will once again mark the occasion with our special campaign #ROCKTHEBLUE

From dress up days and danceathons, playing the blues, and even a blue bake off, there are endless ways you can get involved.

Get involved

Whether it’s with your school, work, friends or family it is easy to get involved.

Step 1: Get creative and think of a BLUEming brilliant activity or challenge

Step 2: Register here to create your #ROCKTHEBLUE fundraising page

Step 3: #ROCKTHEBLUE during Children’s Hospice Week and don’t forget to tag us on social media so we can share the fun!

Can’t take part in an activity?

You can still show your support for Alexander Devine by making a donation here.

Your support matters to children like Alice

We currently support over 200 children, like Alice with life-limiting and life-threatening conditions, and their families.

“We were given information about the children’s hospice service shortly after Alice’s diagnosis. At the time it felt very overwhelming receiving the diagnosis and then talking about hospice care. Our initial thoughts were end of life care.

But our idea of the support and services Alexander Devine would provide could not have been more wrong.

A children’s hospice service is so much more than you think. Whilst the medical support and expertise is there, this is only just a small part of what the hospice service is about. 

For Alice she only knows the hospice as a place to go to have fun and see all her lovely nurse friends. She looks forward to each and every visit. 

We feel so lucky to have access to such a wonderful service.” Jo, Alice’s Mum. 

We must keep growing our services to meet the huge demand for our service and cope with the increasingly complex caseload of babies, children and young people who need our support.

Why do we #ROCKTHEBLUE?

Blue was 8 year old Alexander Devine’s favourite colour and along with his favourite animal, the dolphin, it forms part of our logo; a reminder of how this very special boy inspired our charity and without whom we would not be here today providing specialist care and support to so many children and families.

So in Alexander’s honour, we’re encouraging everyone to join the fun and #ROCKTHEBLUE with your most imaginative blue-themed challenge!

Get in touch with us for more information about how you can get involved this year –  fundraising@alexanderdevine.org.

Need our help?

The word hospice should not seem scary and getting support from us doesn’t have to mean a child’s death is imminent. Helping to enrich the lives of the children and their families is at the heart of our service, our end of life and bereavement support is just a part of what we do.

Our children’s hospice service covers the whole of Berkshire and into surrounding counties. If you think your child may be eligible for our services, please do get in touch.

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Alexander Devine Children’s Hospice Service is the operating name of Alexander Devine Children’s Cancer Trust. A company limited by guarantee registered in England and Wales No. 5757493

Copyright © 2019 Alexander Devine Children's Hospice Service. UK Registered Charity No. 1118947.